Search Marketing For Attorneys
Search engine marketing is the most cost effective method used to create a profitable Internet presence. SEM engages and captivates hot prospects and can generate new client leads. SEM delivers visitors who are specifically looking for your legal services right now.
MarketWorks is a leader in search marketing for attorneys and law firms. Our services include search engine optimization (SEO), paid inclusion, paid placement and a variety of other techniques. MarketWorks’ SEO services exceed industry standards and adhere to search engine guidelines. We have years of experience with search engines, demonstrating an ability to position websites in the natural (organic and/or free) results for keywords and phrases important to our clients.
If a website does not appear on the first few pages of Google, Yahoo!, Bing and other search engines –either in natural search results, local listings or in Pay-Per-Click (PPC) results, it may as well not exist. How do you know whether your website is serving as a profit center for your law firm, generating new clients or referrals? Ask yourself the following questions …
- Does my web site consistently generate high-quality leads for my law firm –within my primary practice area(s), or is it simply a static online brochure?
- What is my law firm website’s click-through rate or ratio, also known as CTR? Click-through rate is the number of people who visit your website each month and contact your law firm as a direct result.
- What is my website’s conversion rate? Conversion rate is the number of people who visit your law firm’s website each month, contact the firm as a direct result and actually become new clients.
- What is my average cost of acquisition for each new lead/client?
- Can I attribute any new business (clients) to my law firm website? Does it achieve a positive return on investment (ROI) or is it simply costing me money?
If you are unable to answer any of these questions or are unhappy with your answers, MarketWorks can help.
Consider the expression: "If something sounds too good to be true, it probably is". When applied to SEO, the saying should be: "If something sounds too good to be true, it most certainly is". Attorneys and law firms are constantly being bombarded by people promising unbelievable results from search engine optimization and marketing. Most of these assertions can be quickly challenged and debunked by two simple words … prove it.
MarketWorks has experience in working with law firms to build a steady stream of highly targeted unique visitor traffic from top search engines like Google, Yahoo and others. Our attorney search engine marketing services will not only help you reach your target audience, but improve the likelihood that more of your website visitors will become clients and/or new referral business. To learn how, contact us today.
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